Friday 13 March 2015

Competition Commission of India fines two companies for failure to notify a minority acquisition

The Competition Commission of India (CCI) has penalised two companies for failure to notify and  seek advance clearance for their acquisition of minority interests which they claimed were passive investments and therefore exempt from the merger control requirements. The CCI has been aggressive in fining parties for breach of the notification requirements and fined Tesco last year 30 million rupees (approximately 450,000 euros) for delayed notification of its acquisition of Trent Hypermarket.

In the first case the agricultural company SCM Soilfert was fined 20 million rupees (approximately 300,000 euros) for failing to notify two creeping acquisitions in Mangalore Fertilizers & Chemicals.  SCM acquired a 24.46 per cent interest in Mangalore. It claimed that the deal fell outside the Indian notification requirements where acquisitions of 25 per cent or more need to be filed with the CCI. SCM argued that the transaction was exempt as this was aimed “solely as an investment”. The CCI disagreed and was persuaded by SCM’s press releases at the time which described the acquisition as a “very strategic” decision.  SCM then proceeded to acquire a further 0.8 per cent interest which was notified but the shares were placed in an escrow account on the understanding that the rights attaching to them would not be exercised until the CCI approved the transaction.  However, the CCI said that Indian law does not allow for any such exemption and SCM was in breach of the pre-notification requirement.  

The case is an interesting contrast with the position under EU merger control where there is an exception to the general suspensory rule in that public bids, or a series of transactions in securities admitted to trading on a market such as a stock exchange amounting to a creeping takeover, can be implemented prior to clearance from the European Commission provided two conditions are satisfied.  These are that the concentration is notified to the Commission without delay and the acquirer does not exercise the voting rights attached to the securities in question, or does exercise those rights but only to maintain the full value of its investments based on a derogation granted by the Commission. 

In another case Zuari Fertilizers & Chemicals was fined 30 million rupees for failing to notify its acquisition of a 16.43 per cent interest in Mangalore. Zuari also maintained that the acquisition was intended solely as an investment but the CCI was not persuaded.  The CCI said that no evidence had been provided to substantiate this claim.  Furthermore, an executive of the company publicly stated in a TV news interview that the motivation behind the acquisition was to enter a JV. 

These cases contain a number of lessons. First, under Indian law minority acquisitions even below 25 per cent can be treated as notifiable concentrations. Second, there is no flexibility to avoid the suspensory obligation by electing not to exercise the votes attaching to shares pending clearance, whether in public or private transactions. Third, the argument before the competition authority that a transaction is solely for investment purposes may be difficult to support if a different rationale has been put forward by the company or its officers in the media.

These cases illustrate the difficulties in applying the Indian merger control rules and the lack of clarity around the exemption rules.  Until the CCI comes out with a clear policy on this issue it may be inundated with failsafe applications by parties notifying their deal ‘just in case’.  For those who decide not to file the steady stream of fining cases comes as a reminder that the CCI is vigilant in enforcing its rules.  This is an area where an appellate body could provide useful clarification although, as yet, there has been no appeal of the CCI’s decisions to impose a penalty for breach of merger filing requirements.   

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