CMA
interim report finds that Google and Facebook have marker power in their markets
The
Competition and Markets Authority (CMA) has issued its interim market study
report on online platforms and digital advertising.
The
CMA finds that both Google and Facebook have market power in their respective
markets. It also notes features of those
markets, including economies of scale and a lack of transparency can lead to a
strong entrenching effect.
The
CMA found that profitability was well above any reasonable estimate of what it
may expect in a competitive market. On this
basis and other findings in the report the CMA thinks there are reasonable suspicions
that competition is not working as well as it should. It believes that these findings support the
development of a dedicated regulatory regime to regulate the activities of
online platforms fuelled digital advertising.
Any
remedy would be UK-only. However, the
CMA has echoed concerns of other regulators including the Australian
Competition and Consumer Commission’s recommendations to address a lack of
“significant reflection” on the effects of digital platforms.
The
CMA deadline for responses to the interim findings is 12 February 2020. The
deadline for the final report is 2 July 2020.
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