Wednesday, 6 May 2020

CMA blocks JD Sports-Footasylum






CMA blocks JD Sports-Footasylum

The Competition and Markets Authority has prohibited the merger of JD Sports and Footasylum.

The CMA has ordered JD Sports to divest the Footasylum business that it acquired last year, finding that the merger would substantially lessen competition in the national sports-inspired casual footwear and clothing market.

JD Sports argues that the CMA’s merger investigation did not properly take into account the “dynamic and rapidly evolving competitive landscape” and the impact of covid-19 on sportswear retailers.

The CMA has recently stated that it will consider the impact of the pandemic during merger reviews under its normal “failing firm” framework.   However, neither JD Sports nor Footasylum established that they would go out of business absent the deal, so the failing firm defence was not made out in this case.

The prohibition represents the fourth merger that the CMA has blocked in the last year.  It blocked Sabre/Farelogix in April 2020, required Tobii to divest Smartbox in August 2019 and ordered Ecolab to divest 90% of Holchem in October 2019.

https://assets.publishing.service.gov.uk/media/5eb185f0d3bf7f6534faf114/Summary_of_final_report.pdf

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